How Much Do Property Managers Charge in Hernando County?

Short-term rental management fees on Florida's Nature Coast vary more than most owners expect — and the headline percentage rarely tells the whole story. Here's how to read a quote.

The two common models

• Commission (short-term rentals): a percentage of the revenue your home earns. Because the manager only gets paid when you do, incentives are aligned — but the percentage and what it includes swing widely.
• Flat fee (long-term rentals): a fixed monthly amount, common for annual leases. Less relevant for vacation rentals, where commission dominates.

Typical ranges

Full-service short-term rental management commonly runs anywhere from the low teens to 30–40%+ of revenue, depending on what's bundled. The high end usually reflects national, high-volume operators layering on fees. A leaner, local manager can deliver the same services for less.

What "full service" should include

Before you compare numbers, confirm the percentage covers all of this — or the cheap quote isn't actually cheap:

• Listing creation, photography, and optimization
• Dynamic, demand-based pricing
• 24/7 guest communication and screening
• Cleaning and linen turnovers
• Maintenance coordination and inspections
• Tourist-development-tax handling and owner reporting

Hidden costs to watch

• Markups on cleaning or maintenance
• Onboarding / setup fees
• Marketing or "tech" surcharges
• Long lock-in contracts with cancellation penalties

What we charge

Marisol & Co. keeps it simple: 10% + $100/month, or a flat 15% with no monthly base — full service, no hidden markups, no long lock-ins. Because we're boutique, more of your home's revenue stays yours, and you get a local team instead of a call center.

> Curious how that pencils out for your home? Get a free, no-obligation rental income estimate →