Marisol & Co.

About Marisol & Co.

We started Marisol & Co. with a simple conviction: the best coastal homes deserve to be booked the honest way — directly, without the layers of fees that big platforms pile on.

Every home in our collection sits on Florida’s Nature Coast and beyond, cared for by a local team that lives a short drive away. We handle the details — the dock lines, the clean linens, the sunset chairs — so your only job is to show up.

Book direct, and the savings stay with you. The magic stays with the coast.

Local-first

Owned and run on the Nature Coast.

Direct & fair

No third-party service fees.

Care, not call centers

Real people who answer.

Geoffrey Rodriguez, founder of Marisol & Co.

The founder

Hi, I’m Geoffrey.

I founded Marisol & Co. on Florida's Nature Coast with one belief: great waterfront homes deserve to be cared for by people who actually live here — and booked directly, without the big platforms skimming off the top.

I run this hands-on, from the pricing data behind every listing to the dock lines and sunset chairs guests remember. When you reach out, you get me or my local team — not a call center three states away.

— Geoffrey Rodriguez, Founder

Own a rental on the Nature Coast?

Ready to get managed?

Lower fees, local hands-on management, and your listing always in your name. See what your home could earn with a free, no-obligation market analysis.